With the Aerothlon being such an international event taking place in four nations, we could really do something with that. Our local mountain bike riders, paraglide pilots, and runners, along with our events in Colombia, Mexico and Peru have started something special between these 4 communities. I include some possibilities with an example of cross cultural interaction between four mountain towns in four countries . More on the www.aerothlon.com website.

For example, here are a few possibilities;

Tourism cross promotion. We must not neglect the tourism potential generated by small sustainable events such as the aerothlon. We have spent so much time preparing our beautiful trail system and paraglide launches in Pemberton and McKenzie Basin. All four international communities already share the three sports with the aerothlon . Now we are starting to acquire contacts to draw tourism through the event. Malinalco Mexico draws from 20 million strong visitor base in Mexico city. Huaraz, Peru from Lima, Per (12million pop) and a huge pool of tourism generated by the Peruvian govt. Roldanillo Colombia recognized the tourism potential and are drawing from the 2million paragliders world wide. There are now 600 paraglide pilots bringing in about $30K a day into this community of 30,000, and they are there for four months.
Agriculture; All 4 communities practice extensive agriculture from potatoes, to corn to varied methods from growing fruits and vegetables , especially in the colder climates of Mexico and Peru at higher elevations. Different and new markets may be found especially in the lucrative organic food markets through contacts from these communities. Cattle, poultry and horses are a big part of this as well with so much more new information becoming available here in Pemberton thanks to this interaction.
Products for export. All four mountain communities have various products for export; mThis comes from microbreweries in all 4 communities, vodka in Pemberton, Pisco in Peru and Mezcal in Mexico. These products can all learn from each other as far as marketing and distribution by sharing contacts and marketing ideas.
Arts , music, culture; This is a great way for our children and youth to discover the world as it comes to Pemberton and become open to learn from these other cultures. There will be new friends to meet and invitations to visit and learn from the world and become better people from it.